E-Commerce Design, Management, & Marketing
Rao’s is the number one super-premium brand of pasta sauce in the United States. The tomatoes are imported from the San Marzano region in Italy and it truly is the best sauce you buy in a jar.
In addition to a complete redesign of the site built to run on the Network Solutions E-Commerce platform, I am responsible for creating all marketing messages, maintaining the site, a yearly print catalog and sending out bi-weekly email newsletters.
I’ve also created two external sites designed to drive traffic and reinforce the Rao’s brand. Rao’s Recipes, and Psghettiface.com, a monthly contest celebrating every kid’s first encounter with spaghetti sauce.
Visit raos.com. I highly recommend the Marinara!
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